Gamification for content writing - Wordapp

Updated January 2017! On the 25th of August, we are rolling out a big change in the task feed. This change is part 1 of making the task feed more relevant to our users and it is basically a reward system based on gamification (read about part 2 here). It works much the same like the gamification in Clash Royale (we do love that game).

Before we explain the gamification in Wordapp, let us explain what is expected of each role respectively.

The writer role

As a writer, you are getting a pay raise, because you are expected to:

  1. Write good texts with the correct tone, following the instructions.
  2. Have zero grammatical or spelling mistakes.

If there are problems with keywords or instructions, please write us in the Live Chat or flag the task explaining the problem.

The editor role (friendly client)

As an editor you take over the responsibility once you submit (you can’t send the text back to the writer anymore, that means that you have to rewrite the text more or less for free if instructions are not followed, so be careful) and your role is that of a friendly client (and coach to new wordappers). You are expected to:

  1. Read through the entire text and make sure that instructions or tone are followed.
  2. You might decide to fix some small typos or grammatical mistakes because it is faster than sending it back (and because paying it forward is a good thing).
  3. The text should have zero grammatical, spelling mistakes or issues with instructions when you submit (once submitted, you have taken over the responsibility and can’t send it back anymore).

This means that when there are other problems with the text you send the text back with feedback. When you give feedback, please include relevant information to for example the FAQ (which has information on how to install spell check, USPs, etc.)

Best practices for editors

  1. Start reading the text, if you right away spot spelling or grammatical errors send it back with a note saying: “I didn’t read the entire text, but found these, please fix them (remind the writer how to instal the spell check).”
  2. If you see instructions not followed or tone issues. Send it back and give instructions.
  3. Although you can send the text back even for a small typo, it usually is faster (and more fun) if you fix the small mistakes yourself. It is really up to you, though.

Back to how the gamification works

Every task gives you points

What the new algorithm is doing is:

  • Reward users who write great texts, allowing them to have more texts pending acceptance
  • Making sure tasks move to the client fast so that everyone gets the payment in their balance sooner
  • Decreasing the ‘frustration’ in the system by making sure you get feedback fast

How it works:

  • Every user has a limit on how many texts they can have ‘pending acceptance’ – once you reach that limit you will not be able to submit tasks until one of the previous tasks is approved
  • For every task that is approved, you get 1 plus point – for every text that is returned with language mistakes you get a minus point (-3 for editors).
  • Based on stages (1,3,5,8,13,21,34 points..) your limit changes. For example: if you are level 3, your limit is 3 texts pending. If you are level 8, your limit is 8 texts pending. (If you recognize the sequence, and like working with these and other great ideas you should consider signing up for a full-time job with us!)

Minus points are only given for returns that have grammar or spelling mistakes, so make sure you install your spellcheck! The points count for all tasks, but editors gets minus 3 points for grammar or spelling mistakes. If the text gets I love it, both writers and editors get plus 3 points.

Why is gamification in content writing more productive?

  1. It is very fair: Wordappers that do an awesome job get to do more work and we completely eliminate “individual judgement” from the equation.
  2. It allows us to open up Wordapp so writers and editors from everywhere can just log in and get started right away, without affecting other users or the clients.
  3. Lastly, because quality gets rewarded, peer Wordappers don’t need to spend a lot of time correcting simple mistakes from their peers which will make Wordapping (let’s make this a word!) more fun, productive and with higher hourly rates for everyone.
jorn

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